BIG NEWS
We have joined global agency TUX to expand our services.Learn More
Cyklar
I. SERVICES
Creative Direction
Identity Design
Packaging Design
Website Design
II. BRIEF
To develop the brand system for a bodycare brand by Claudia Sulewski centered around sustainable practices and reusable vessels.
III. SOLUTION
We developed a sophisticated, minimalist brand that held sustainability in materials at its core, while also integrating values-oriented thinking into every design touchpoint.
A MINIMAL TOUCH
Our branding set out to communicate the phases of a cycle, embodying the sense of reuse at its core. With a core glass jar that is meant to be used over and over, the brand touch was minimal and centered around our logotype. The outer materials were the opportunity to expand our brand world, while ensuring waste and materials were minimized.
Claudia’s scratch notes and doodles were integral to the creation of this brand, and we knew her handwriting needed to make its way into the system.
