BIG NEWS
We have joined global agency TUX to expand our services.Learn More
Manifest
I. SERVICES
Brand Positioning
Identity
Copywriting
Packaging Design
Website Design
Wayfinding
Art Direction
Full Production
Collateral Design
II. BRIEF
KJ Hughes (Founder) acquired a rare building in the Adams Morgan district of Washington D.C. and knew it was his opportunity to create the multifunctional space he always dreamt of: one part barbershop, one part retail & product, one part speakeasy.
He came to our team to help articulate his vision, and unify a dynamic concept into one visual narrative.
III. SOLUTION
We developed a dynamic brand system that centered around creating not one, but three brands under one overarching concept that felt unified but distinct. We let physical materials use in the spatial design influence digital articulations, and crafted a narrative that could successfully communicate all Manifest has to offer.
THE STORY
Founded by a group of longtime friends combined their individual expertise to actualize a shared vision for a space that defied expectations, and redefined the function of the barbershop.
VISUAL STRATEGY
Manifest’s architectural and interior partner, Snarkitecture, provided us with great sources of inspiration for the brand identity through their material pulls and initial spactial renderings. We strategically dissected the visual cues we could integrate into the brand along with swatches and materials for the color palette for a visually holistic brand experience when visitors are in the space.
-
Archways can represent ceremonies of renewal in many cultures. Walking through an archway represents the sloughing off of the old and moving into a new phase of life. As you walk through within Manifest, we hope that you discover new things and new ways to heighten your senses through our offerings.
-
Linear elements aim to symbolize the community we intend to foster. A sense of community and connection through the gathering of ideas whether within the barbershop or cafe or bar.
-
Celebrating inclusion and a sense of unison. We connected to the craft of terrazzo and how it is made of different materials to add depth to a greater outcome. It ties to how at Manifest we are welcoming everyone from the community and want to create a sense of belonging for locals and those visiting.
Above: Architectural and interior design materials that inspired the final color palette
BRAND EXTENSIONS
Along with branding Manifest, we had the opportunity to brand Manifest’s private line of products that they sell and use in their treatments — Of US. Along with the branding for the Bar, Out of Office and their in-house apartment, Abode.
For a holistic look and feel the logotypes use the same typeface as Manifest but have unique nuances and logomarks that you can encounter throughout your experience.
Other Projects
VIEW PROJECT