CREATIVE DIRECTION
CAMPAIGN STRATEGY & EXECUTION
FILM
PRODUCTION
WEBSITE DESIGN
INFLUENCER PROGRAM
GRAPHIC DESIGN

Nike Air Max Day

Air Max Day 2019 was unlike any year before; concerting a campaign where the Department flourished from digital and IRL angles. From wheat-pasting efforts to influencer seeding, the Department flooded the streets of Los Angeles leading up to Air Max Day.

Your orientation has begun.

As part of our campaign distribution, we ignited a series of out of home placements for our creative, stitching together design and content assets that aimed to pique the interest of Angelenos, driving them to our microsite for more information around this secretive campaign by Nike Los Angeles.

With all of the peeling layers to our campaign, we built a dedicated microsite to serve as the hub for all information, content, product and event details. We started with a landing page that would support all key US markets, and then built out a fully integrated page for Los Angeles, specifically.

⟵ Garret Leight

CAVA Colorado ⟶