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Alleyoop
I. SERVICES
Creative Strategy
Brand Strategy
Brand Design
Brand Development
3D Design
Creative & Art Direction
Full Service Production
Photography & Film
II. BRIEF
A beauty brand grounded in creating functional products that celebrate the idea that less is more, used its first year in market to really prove their concept. Thousands of devout customers later, they knew they had something special.
III. SOLUTION
The team approached us to help them dream big on the brand system, expanding on the foundation laid in the beginning, but creating a visual strategy and brand ecosystem that felt uniquely ownable in the market.
Through visual strategy we were able to bring an elevated and modern vibe that is recognizable to the brand, an Alleyoop world.
GRAPHIC ELEMENTS
Creating a system of simple shapes that can be used as a layered device in our graphics, these shapes can be used as subtle identifier of the product in use.
Pulling shapes from the Alleyoop products, these shapes are flexible and can be used individually, grouped or slightly stretched based on the composition.
An evolution
References Alleyoop’s use of a fluid loop in their secondary marks, an iconography system was created that ties in nicely and adds a layer of evolution to their current icons.
VISUAL LANGUAGE
We wanted to lay a foundation of elements within our visual language that we are uniquely positioned to own, and are part of creating an identifiable brand system for Alleyoop.
Alleyoop Red — Our very own golden girl, the accomplished red. This color needs to pop in all facets of our brand, with at least 60% consistency in hierarchy across our content.
On the Go — One of our most uniquely ownable brand characteristics is our function, ideal for the woman on the move. As such, we rarely show her at home, in her bathroom, rather we show her on the go and in her thriving environments.
Imperfect Makes Perfect. — A little blur, a little fuzz, a little unbrushed hair… all the byproduct of a woman with limited time. As such, these elements will show up in sophisticated ways in our content approach.
BRINGING THE ALLEYOOP WORLD TO LIFE
Through the use of motion and 3D design the brand is able to inform their customers, push their product innovation, and express their brand’s creative direction.
Through two distinct motion principles, Actionable and Innovation. We use our actionable principle is for quick bite messaging in places like our social channel and through email. Our innovation principle is transportive and allows us to showcase product in a way that’s not achievable through photography.
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