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Garrett Leight California Optical
I. SERVICES
Campaign Development
Creative & Art Direction
Full-Service Production
Content Marketing
Brand Design
Collateral Design
Print Design
II. BRIEF
Our relationship with the leading optical brand spans wide. One project close to our hearts was the celebration of their 10 Year Anniversary.
III. SOLUTION
We had the opportunity to create a GLCO world across digital and print, developing a meaningful journey through the brand’s history.
IDENTITY SYSTEM
We started by developing a brand mark for the anniversary that could serve as a stamp on any products, merch and print produced throughout the year. Our fluid zero was a celebration on the unity of the Garrett Leight Optical community, one that was rich in Venice, CA roots and some of the city’s leading creatives.
Our 10 Year Lookbook highlights the GLCO journey and the friends and family who are engrained in the brand. Within the book it featured a blend of product and editorial features for each person.
To make this book feel unique from the previous seasonal lookbooks, this one included custom embossing and diecut to celebrate the anniversary.
With this campaign, we take a look back at the GLCO origins, and invite you to experience our vision for the future.
SUPRISE & DELIGHT
Alongside the core campaign, we developed a series of digital and print items that aimed to engage their customers — including custom illustrated puzzles.
